Chennai, India, May 14, 2014: Haier, the world No.1 in Major Home Appliances, for the 5th Consecutive Year, concluded a product demonstration cum dealers meet in Chennai on May 14, 2014. Haier that commemorates the completion of 10 years in India this year conducted a one day event at Chennai where they showcased a total of 109 products across the product range. Haier dealers, its customers, ISD’s, RSO and other regional sales team across the city graced the gathering.
The event aimed at showcasing Haier’s technological advancements with the launch of i-age range. First time ever in the city, Haier gave an opportunity to its customer and dealers to experience the new ‘i-tech’ products from Haier. The varied range of products displayed at the event showcased Haier’s innovation in the home appliance and Electronics category.
Speaking on the occasion Mr. Eric Braganza said, “Chennai as a market has always been very exceptional. The sultry weather in the summers has always favoured sales of the compressor products and especially the refrigerators. We have witnessed around 40% growth in the market and we shall aim at having an equally good run this summer.”
Haier, which has always been synonymous with innovation and inspiration, has made deep in-roads into the exclusive internet driven consumer durable products with the launch of the ‘i-age’ line of products. The new ‘i-age’ product line is designed keeping in mind the needs of today’s tech-savvy Indians who believe in pace, imagination, intelligence and path-breaking innovations. The ‘i-age’ products are spread across all 7 product categories (Air Conditioners, refrigerators, washing machine, deep freezers, wine cellars, panels and water heater) where ‘i’ symbolizes innovation, inspiration, intelligence, internet and individuals of India.
The star products from the ‘i-age’ range with path-breaking technology and innovation are:
- i-fresh: the 728 litre capacity refrigerator pitted as the planet’s best Refrigerator, named Pristine is a 728-ltr capacity refrigerator with world’s widest freestanding refrigeration space. With enormous amount of patented technologies and cutting-edge technology, the refrigerator can even think for you as a freshness keeping assistance. The product comes with a man-machine interactive control panel & an intelligent human body induction, which is a smart control system that has 16 sensors, which imitate nerve cells of human beings to form intelligent fresh keeping system. The refrigerator also has independent temperature control drawers from -5 to 3 degree, flexible frequency and inverter tech for energy saving and low noise. Pristine is priced at INR 3.99 lakh.
- i-smart: the 84 inch internet-enabled android based LED Television. The 4k technology (4,000pixels) driven 3D television comes with a premium resolution (1931.4x77x1134mm) giving its consumers a world class viewing experience with incredible clarity. This ultra slim bezel with super woofer and stereo speaker makes it as one ofthe most advanced panels from the Haier stable. The LED is priced at INR 10Lakhs.
- i-cool: the smart Air-Conditioner that can be controlled through an app on android smartphones. The Wi-Fi enabled air-conditioner, with 3D airflow and 40 feet air throw is available in two colors: black and red. The air-conditioner is priced between INR 48,000 to INR 61,000/.
- i-shine: the front loading Washing Machine named ‘Crystal’. It is a unique machine, which has Smart DirectDrive Motor, Smart Dosing, Smart Dual spray, Smart Water Hardness Detecting and an in-built Anti-Bacterial treatment which makes washing easy and hygienic. Crystal is priced at INR 68,990/-.