Gupshup Enables Several Enterprises to Gain Early Access to WhatsApp Business

Gupshup has announced that it is working with WhatsApp to enable enterprises to quickly and easily build a brand presence on WhatsApp. Gupshup offers programmable messaging APIs and managed services that enterprises can use to connect with customers over WhatsApp and to orchestrate rich conversational messaging experiences.

Today, more than 1.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family—anytime and anywhere. Businesses all over the world have already been using WhatsApp informally to communicate with customers, whether about product enquiries or transactional updates.  WhatsApp Business is a new way for businesses to better manage such conversations with their customers and provide useful information that customers will also value for the fast, convenient, private, and permission-based messaging experience.

“We are excited to be among the first to provide solutions to enable enterprises early access to WhatsApp Business, and to be taking this instrumental step towards simplifying how businesses and consumers communicate with each other”, said Ravi Sundararajan, COO of Gupshup.

As an early access solution provider for WhatsApp Business, Gupshup helps enterprises quickly deploy the WhatsApp Business implementations within a few weeks, using its full-featured out of the box deployment solution, thereby greatly reducing time to market. Gupshup offers a single programmable Smart messaging API for enterprises to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, Twitter and Facebook Messenger. Gupshup’s Smart messaging platform is replete with built-in features for WhatsApp Business like opt-in and opt-out management; auto-translation of transactional messaging templates; unified routing logic; interactive two-way messaging workflows, and Smart messaging dashboard. Gupshup offers tools and services to support out-of-the-box WhatsApp Business implementation—from set-up to deployment—so enterprises can focus on optimizing business workflows for better consumer retention and engagement.

Some of the key enterprises enabled by Gupshup to gain early access to WhatsApp Business include Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, and DishTV. Kotak Mahindra Bank began sending its “811” full-service digital account welcome kit videos to its new “811” customers who had opted in to receiving messages from the bank on WhatsApp. Kotak customers can also avail themselves from a host of banking services, such as balance enquiry, statement request, and checkbook request; and receive useful answers to FAQs.

IndusInd Bank’s “Banking On-the-Go” on WhatsApp enables customers to check their account balances; view mini statements; view reward points, and send notifications for banking transactions on WhatsApp to customers who have opted in. Gupshup is also offering opt-in management solutions to enable enterprises to collect those opt-ins from customers (using missed call, SMS keyword and opt-in webpage links) in compliance with WhatsApp Business policies, giving consumers the needed privacy and control of content they wish to receive on WhatsApp.

Gupshup is working with several enterprises across various sectors, including financial services, online commerce, entertainment, and retail industries, all of which are now enabled to receive early access to WhatsApp Business.

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