Bangalore, India, January 30, 2016: Flipkart has announced the launch of ‘Big Exchange Days’ – a new monthly exchange programme for the smartphone, tablets, laptops, televisions, refrigerators and washing machines category. Scheduled on the 1st and 2nd of every month, this programme will enable customers to exchange and upgrade to their favorite product instantly with minimal hassles.
Starting from February 1st & 2nd, ‘Big Exchange Days’ will offer customers the chance for an easy doorstep exchange and upgrade facility across a range of categories from smartphones to laptops and tablets to large appliances. Ensuring a smooth end-to-end experience for customers, every delivery executive have been specially trained to understand the process along with the exchange quality check methods.
Ankit Nagori – Chief Business Officer, Flipkart, said, “The average cycle in India for replacing a phone is 18-24 months and we are witnessing similar trends in the television category. Customers are continuously looking to upgrade to the next new-age model, but disposing off the previously owned models has always been a concern. The Flipkart Exchange Programme offers customers a holistic solution to the whole process of looking for buyers of their old products and buy new products. With ‘Big Exchange Days’, we will help customers upgrade to their latest favourites in a quick and convenient way. We foresee this programme to be a big hit amongst our customers and expect it to drive 20% of the sales in these categories by the end of this year.”
For smartphones, the IMEI number, screen and overall condition of the products will be checked by the delivery executive at the hand-to-hand exchange point. Whereas, for televisions, the delivery executive will have to mount it and check the working conditions of the product. For other devices like laptop, washing machine etc, the delivery person switches on the product to check if it is in good shape.
Exchange programme is available across a range of smartphone, tablet, laptop, television, refrigerator and washing machine brands and customers can avail this on app, desktop and Flipkart Lite.