Mr. Mannan, Country Manager at Corsair India shares her views with technuter.com on SPEC series cabinets:
Corsair Founded in 1994, Corsair supplies high performance products purchased primarily by PC gaming enthusiasts who build their own PCs or buy pre-assembled customized systems. The company’s award-winning products include DDR3 memory upgrades, mobile storage drives, power supply units, solid-state drives, PC speakers, gaming headsets, gaming keyboards, laser gaming mice, system monitoring and control devices, PC cooling products, and computer cases.
What is the USP of ‘Corsair’ in contrast of others?
Corsair as a brand offers value added products to the channels. We are different as our products speak for themselves. We have the fastest memory module in the world hitting speeds 3000 MHz; we have modules for every segment may be it is the entry level, gamers, overclockers or the professionals. Corsair has a varied range of product line which includes true rated power supply, waterproof and shockproof USBs, performance SSD etc which are world class in its own segment. Corsair as a brand is associated with the best in its own class.
What are latest industry trends in PC gaming market?
With the onslaught of smartphones new gamers are being borne every day. Users start with mobile games to cut down boredom and slowly transit into PC gamers. This change has been noticed across the globe and India is not left behind. In India the acceptability and the affordability is less when compared to international gamers but the rate of growth of gaming community is increasing at a healthy rate.
Could you please tell us about SPEC series cabinets?
SPEC series cabinets are gaming PC cases, which are designed especially for Indian users, which is durable and cost effective. These cases have great looks, smart design, and high performance cabinets for Indian gamers.
How are these three SPEC series cabinets different from each other?
These cabinets are basically different by its design, looks and weight. SPEC-01 is the essential gaming PC case, SPEC-02 is an aggressive gaming PC case with the superior air cooling you need if you’re running high-performance GPUs and SPEC-03 have High airflow, industrial good looks, and an easy to use, modern layout.
What is ‘Corsair’ doing differently to increase its market share in India?
Corsair along with its distributors are offering dedicated channel partners backend against targets assigned. This has helped in increasing business hence market share in already slow markets.
What is your market strategy for Indian market?
We consistently follow a simple business ethic of a long-term win-win strategy. As a result, all our distributors, channel partners and resellers enjoy doing business with us. We believe in building the Corsair brand with the help of our partners and not to just dump the products in the market which will lead the partners in losing their interest in the brand.
How many Channel partners you have and in which zone, you have the strongest Channel presence in India?
We have approximately 3000+ dedicated channel partners across India who supports us on all our major products line. We always strive hard to keep our partners engaged with product education and promotion so that they are well paid off for their efforts to push Corsair business. Western India is Corsair’s stronghold.
Would you please reflect upon your R&D work?
Corsair has a strong R&D team at HQ USA working diligently to offer world class innovative products by taking feedback from end-users. The beauty of Corsair products is that they have been made by listening to the end-users requirements.