New Delhi, India, June 24, 2014: Canon India, India’s Digital Imaging Company, unveils range of 9 professional video cameras (PRO-Video), utilizing advanced features such as full HD recording, for the India market. The lineup, which has been categorized under the XA and XF series, includes XA10, XA20, XA25, XF100, XF105, XF200, XF205, XF300 and XF305 – a range of light weight compact design video cameras.
Executive Vice President at Canon India Alok Bharadwaj said, “We are excited with the entry into this new business segment which has a market size of Rs. 500 crores, growing at 40% annually. Currently, the professional video cameras market in India is estimated to be around 30,000 units a year. Out of this, the palm held video segment is estimated to be 9,000 units a year. Canon India expects to garner 15 per cent market share of the palm category within 2 years. The introduction of the professional video cameras which we call as PRO-DV is focused at emerging professional video recording culture in India, particularly for event videography professionals like weddings, Electronic News Gathering professionals, Documentary film makers, TV Show recordings etc. We are happy to see growing momentum in TV viewership, multiple channels proliferation, news gathering and wedding videography as, it will help us grow the Pro-DV category in India, where Canon is already present in multiple domains.”
Alok Bharadwaj further added, “Canon had launched 4 models in CINEMA EOS product group for high end cinematography applications where we have achieved 200 installed base in last 2 years. These new domains of cinema & Pro-DV have promising applications for growth”.
With an aim to enhance appeal of the new PRO-DV range, Canon India will be engaged in various marketing and consumer engagement initiatives, such as, specialized events and workshops for professionals across India. Canon will also educate students across media schools and universities extend professional technical trainings for its partners across India, conduct technical demonstrations for TV stations, Documentary film makers and event videography professionals. The company will also strengthen its customer relationship by collaborating on various projects and offering a seamless after sales service experience.
Canon’s professional video cameras range highlights the uniqueness with which they are designed; making them cost-effective, stylish and compact video cameras.