New Delhi, India, June 9, 2015: Canon India has launched full frame DSLR cameras – EOS 5DS and EOS 5DSR today. With this launch, Canon moves a step further to provide photographers with good image quality through the newly designed EOS models. Good for commercial, studio, portrait, landscape and architectural photography, the ultra-high resolution of these cameras allow for large-format printing and extensive cropping capability while maintaining fantastic image quality.
The company also introduced the XC10 4K Professional Video Camera that features a compact, lightweight and versatile design for convenient 4K/Full HD video shooting and 12 Megapixel digital still photography.
Speaking at the launch, Kazutada Kobayashi, President and CEO of Canon India stated, “India is an important market for us. We as a digital imaging leader in the region are committed to bring innovation and advancement on the table. Canon’s vision has always been to give the industry newer experiences of creating high quality imaging, both in photography and videography. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With the introduction of the world’s highest resolution full frame camera, Canon has unveiled cutting-edge technology in the camera industry. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. As technology innovators, we bring in strong brand equity and effective network management that help us retain most of the industry share. Given the demand of our products, we are also undertaking a robust retail expansion across the region to engage more closely with consumers.”
EOS 5DS and EOS 5DSR
5DS and EOS 5DSR – two flagship EOS cameras are equipped with a 50.6-megapixel 35mm, full-frame CMOS sensor processors, making them the highest resolution DSLR cameras in Canon’s extensive range. The EOS 5DS R features cancellation of its Optical Low Pass Filter (LPF) effect. This allows the camera to take full advantage of the extremely high resolution sensor and capture very fine levels of detail and texture. The tradeoff is the potential appearance of Moire patterns while shooting. This makes the EOS 5DS R suitable for commercial and studio photography where the shooting environment is controlled and extremely high resolution is needed for massive prints. The EOS 5DS features a functional LPF, just like other DSLR cameras in the Canon lineup. This dynamic duo have been developed specifically for those users who need to capture even the finest level of detail, especially studio, commercial and advertising photographers. Additionally consumers who are passionate about landscape photography will also greatly benefit from the dramatically higher resolution.
With a 50.6-megapixel 35mm full-frame CMOS sensor, the EOS 5DSR and EOS 5DS have by far the highest resolution in Canon’s history of EOS cameras. Both cameras incorporate technologies to enhance image resolution with minimal side-effects.
To complement the high resolution sensors, the EOS 5DS and EOS 5DS R feature a new “Fine Detail” Picture Mode that allows configuring the sharpness level, thereby allowing for even more fine detail capture. This is especially important for commercial, product and advertising photography where fine textures of materials are represented with the highest possible level of detail and resolution.
To handle the ultrahigh pixel count, Canon has introduced a new cam-motor driven mirror mechanism to minimize mirror vibrations that occur and cause image shake.
The EOS 5DS and EOS 5DS R also feature a brand new 150,000-dot RGB+IR Metering and automatic exposure system. This newly developed metering system ensures proper exposure and accurate colour tones even in the most challenging lighting conditions.
Both EOS 5DS and EOS 5DS R feature the latest dual DIGIC 6 image processors, allowing for a maximum continuous shooting speed of 5.0fps, at a full resolution of 50.6 megapixels.
EOS 5DS and EOS 5DSR will be available at all Canon Image Squares.
Price of EOS 5DS – INR 2,52,995
Price of EOS 5DSR – INR2,65,995
The Canon XC10 4K Professional Video Camera features a compact, lightweight and versatile design for convenient 4K video shooting and 12 Megapixel digital still photography. The XC10 can satisfy a broad range of video and still production needs. This product is intended to satisfy the needs of multiple genres from wedding videographers, documentary and small filmmakers, to news gathering agencies, offering a cost-effective and high performance 4K solution. It also appeals to the needs of cross media professionals in that it can also capture 12 Megapixel still images. Another unique point about this product is its ability to extract 8 megapixel still images in-camera from recorded 4K footage – absolutely essential for those to whom each moment of footage could be a critical capture.
The XC10 Professional Video Camera’s 4K imaging system is purpose-built of proprietary components, including a Genuine Canon 10x Wide-Angle Zoom Lens with 2x Digital Tele-converter and Optical Image Stabilization. Employing a special Canon compact optical system, the lens offers a zoom ratio of 27.3-273mm for movies and 24.1-241mm for photos. And the new DIGIC DV5 signal processor that provides the image-processing power and speed to deliver high image quality, performance and innovative new features like the Canon XF-AVC codec for 4K and HD recording.
XC10 4K Professional Video Camera will be available at all Canon Image Squares for Rs. 1,70,000.
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