New Delhi, India, June 17, 2015: Today, BenQ has launched its Gaming Monitors. The 27-inch QHD/AMD Freesync XL2730Z and 24-inch XL2430T widescreen full-HD displays. The all new BenQ XL2430T gaming monitor is available across India at an MRP of Rs. 36,000 while XL2730Z is available at a retail price of Rs. 50,000. Both the monitors are bundled with Steelseries Fnatic rival mouse, Steelseries Fnatic QCK and Asphalt edition mouse pad worth Rs. 8000. The bundled offer will be available for the first 100 units of both the monitors. The monitors will be available on the leading gaming retailers and e-commerce portals including- Flipkart, Amazon and Snapdeal.
Commenting on the launch of XL series monitors Rajeev Singh, Managing Director of BenQ India said, “We are pleased to introduce our latest products XL2430T and XL2730Z, futuristic and evolved gaming monitors for gaming enthusiasts and professional gamers. With the bundled offerings, we aim to enhance the gaming experience even further. BenQ always focuses on delivering enthralling experience packed with innovation to its customers through its wide range of products. Leveraging a wide range of marketing mix and channels such as Flipkart, Amazon and Snapdeal, the launch of these products are going to revolutionize All in One (FPS/RTS/MOBA) gaming experience for Pro gamers and deliver enriched gaming experience with every minute detail. We are hopeful that such innovative launches would strengthen our leadership in the market.”
BenQ will be embracing a range of marketing mix to promote the new product line. Along with alliances with gaming tournament, co- branding, social media promotions leveraging YouTube, Facebook and Twitter, the company would be organizing customer engagement activities and an exclusive BenQ day. The brand will go online to showcase the product line with its e-commerce partners furthermore with online media channels. BenQ will also be creating several experience zones in gaming cafes and retail outlets as part of the promotional activities.
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