Mumbai, India, February 11, 2015: ASUS today announced its latest Zenfone C – ZC451CG with India as one of the first wave countries for the launch. The device is built on the Android 4.4 KitKat operating system with ASUS Exclusive Zen UI, which makes it a super-efficient device. The brand new phone from the Zenfone series has a 4.5” display and a 5MP camera with PixelMaster technology and a high-capacity 2100mAh removable battery for nearly 30 hours of 3G talk time and over 10 days of standby. It is endowed with a dual sim and dual standby with high performance Intel Atom CPU.
Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India, said, “Redefining the smartphone experience for consumers at affordable price points is the new Zenfone C. It incorporates the strategic features of the range like a sublime interface and seamless functionality that has already captured a sizeable portion of the tech-savvy market. Combining finely crafted design with ace performance; this is a pocket friendly device that makes for an incredible customer experience.”
Quad-thread power: High-speed processor and ultra-responsive display
ZenFone C’s 1.2GHz Intel CloverTrail processor is a multi-core powerhouse with quad-thread Hyper-Threading Technology. Supported by 1GB of fast RAM, ZenFone C’s 854 x 480-pixel (FWVGA) display responds to touch in a mere 70ms, even when multitasking — so the user is never kept waiting. High-quality LED-backlight technology ensures that everything on the display is bright and clear, with vivid color reproduction. The screen’s 4.5-inch diagonal keeps ZenFone C practically compact, along with an ergonomic design that tapers to just 6.2mm at the thinnest edge.
PixelMaster camera: See what others can’t see
ZenFone C is equipped for superb everyday photography and fun selfies, with two built-in cameras. The main PixelMaster camera has a 5MP, f/2.0 lens to capture stunning photos. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash — something not previously possible with a 5MP camera.
The ZenFone C’s PixelMaster main camera also has Backlight (HDR) mode to let users capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. By using pixel-enhancing technology to increase contrast by up to 400%, Backlight (HDR) mode ensures that foreground subjects stand out clearly and are free of shadows.
ZenFone C’s ZenUI Camera app also includes loads of powerful features to help users capture the very best photographs and selfies, including Time Rewind that snaps even before the shutter button is pressed and Depth of Field to create stunning miniature-world effects.
Large battery: Extreme stamina that just keeps going
ZenFone C has a high-capacity battery that offers seriously-extended use. The 2100mAh cell has sufficient juice to power ZenFone C for up to 29.8 hours of 3G talk time and up to 260 hours of standby — or over 10 days of service between charges.
This powerful lithium-ion battery is also easily removed, enabling ZenFone C users to pack as much backup power as they need.
SonicMaster audio: Exclusive technology for high-quality mobile sound
ZenFone C benefits from ASUS-exclusive SonicMaster technology for exceptional mobile-audio experiences. An ingenuous amplifier design enables ZenFone C to deliver an output voltage that’s up to 25% greater than competing smartphones. The included ASUS AudioWizard app with ICEpower technology helps the users to shape the sound for every environment and situation. The result is rich, powerful and dynamic audio output that delivers louder, distortion-free sound for both work and play, from speakerphone calls and voiced map directions to music and movies.
The phone is available in three different colours of red, white and black.
Availability and Pricing:
The Zenfone C – ZC451CG comes at an affordable price of Rs. 5,999/- and will be available on Flipkart 11th feb’15 onwards and ASUS Exclusive Stores February 18, 2015 onwards.