APUS announced the launch of its newly developed apps, CUTCUT and VidMax, and two mobile games – Amazing Fishing and Pot Shot at ADTECH 2019.
It also presented its already popular user system for Android smartphones – APUS System that already has accumulated 1.4 billion users globally by 2018, with more than 100 million users in India. This latest development indicates the company’s willingness in building Eco-System in India via smooth transition from system and tools development to a new era of content related apps development.
APUS user system, an enhanced version of user system for Android smartphones, designed to provide the fastest and most convenient access to the Internet, already offers a string of products, such as APUS Launcher, APUS Security, APUS Booster+, APUS Search, APUS News, APUS Know, APUS Discovery, APUS Message Center and APUS Arts in the Indian market.
The new entrant, VidMax, allows its users to download all the trending videos from social media channels, such as Whatsapp, Facebook, Instagram and Twitter in just one click. Best described as the finest free video downloader app for Android smartphones, VidMax is tailormade to suit the needs and interests of the Indian users.
Mr. Tao Li, Founder and CEO, APUS Group, said, “We are very excited to launch these content-driven apps in the Indian market. India has always been central to APUS’ overall market development strategy as it is the single largest market for the company that has grown from 100 million to 1.4 billion APUS users globally. The idea behind launching these apps stems from our thorough understanding of user profiles across India. APUS has been offering a host of applications via its user system to assist the first adoption of smartphones for Indian users. There is a huge demand for content that involves formats, such as photos, videos, news, and games on mobile. Therefore, we feel that we must elevate our ‘ecosystem’ establishment from being a basic user system towards a content- focused platform. Later this year, we will bring new service-driven apps catering to segments, such as e-commerce and O2O service.”
APUS has set up its game sector recently to offer a comprehensive content experience. The two games shown at this ADTECH event are the best examples of Eco-System establishment strategy. Amazing Fishing, an easy and fun fishing game, and Pot Shot, a brand new agile and casual type of cannon shooting game, help users have fun while gaining knowledge.
CUTCUT, the AI photo-editor, already launched in India, enjoys more than 10 million downloads on Google Play. The AI technology embedded in the app has the power to calculate the shape of the figure instantly. Tens of millions of photos have been shared from CUTCUT in the past 2 months onto users’ Instagram and Facebook accounts as the app offers varied backgrounds, WhatsApp statuses and stickers for free downloading, editing and sharing. According to Google Play, CUTCUT is ranked No.1 in the Indian market in the category of photo taking since its debut in January 2019.
The app is a result of APUS’ in-house sophisticated big data analytics and its user-driven application development philosophy. APUS has created an overseas app index based on the big data collated via its worldwide users. The index offers profound insights into user profiles in many countries including India. These apps are launched after a thorough internal analysis of the demands of the end users in the country.
Ms. Jing Young, Head, APUS India Office and General Manager, South Asia Region, said, “Taking VidMax as an example, as per our big data analysis, the majority of our Indian users are young, typically defined as millennials, with an average age of 18-25 years – comprising college students and young careerists. Consuming video content and photo sharing are both central to their content consumption patterns. More than 40 per cent of Indian users in India like to watch videos online, use or browse music-related apps every day. As far as photo sharing is concerned, Indian users, mostly women, are keen to take selfie photos with their smartphone. We strongly believe CUTCUT is popular because of it.”
Also, the company will focus on the APUS ecosystem in India as a part of the company’s market development strategy. APUS has entered into partnerships with a host of local companies during ADTECH 2019, including video providers such as ShareChat, Vmate, ROPOSO, INJOY, KLUFY and Flickstree and two news publishers —India Today and Newspoint.
In future, more content and service developers, along with publishers, are expected to join hands with APUS and be a part of its ecosystem to improve users’ experience on the mobile.