Amazon launches Echo Auto in India

Amazon announced Echo Auto, an easy way to add the power of Alexa to your car. With an eight-microphone array designed for in-car acoustics and speech recognition technology, Alexa can now hear you over music, A/C, and road noise.

Echo Auto is powered by your car’s 12V charging socket or USB port.  The device connects to your car stereo system for audio playback using a 3.5 mm auxiliary cable or Bluetooth connection. It connects to Alexa through the Alexa app on your smartphone and uses your existing data plan to stream your favourite music, make a call or send messages to your phone contacts, and more. Echo Auto is available for pre-order for ₹4,999 from, and starts shipping to customers from January 15.

Amazon Echo Auto

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With Echo Auto in your car, just ask Alexa to hear your morning news, listen to an Audible book on your commute, ask for the nearest coffee shops, petrol pumps and more. You can also control smart home appliances, set reminders, add errands to your to-do list and check them off when they’re complete, build your shopping list or manage your calendar—all while your eyes stay on the road.

Parag Gupta, Head of Amazon Devices India, said, “Customers in India tell us they want to take Alexa with them everywhere they go, and we’re delighted to offer them an easy way to add Alexa to the car they already own. Enjoy ad-free music with no breaks or RJ talks, listen to that unfinished audiobook on-the-go, or make calls without the distraction of looking at your smartphone by using simple voice commands. We cannot wait to see how customers in India take Alexa on the road.”

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