Amazon.in announced its biggest festive celebration ‘Great Indian Festival’ from October 10 – 15, 2018 through a unique Amazon Festive Home showcase. Like last year, the festival will begin early for Prime members as part of Prime Early Access. Customers will get deals on the widest selection of smartphones, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more throughout the celebration.
Showcasing its first ever ‘Amazon Festive Home‘ in New Delhi, Amazon.in positioned itself as the complete single shopping destination for all of customers’ festive and household needs from large appliances, home décor and kitchen items to occasion wardrobe, festive items, household groceries and more. Displaying its selection across categories, ‘Amazon Festive Home‘ saw 1600+ products across 100+ top Indian & international brands and small & medium businesses, giving a glimpse of what customers can look for on Amazon.in this season.
Bringing to life every homemaker’s dream, the Home displayed best-in-class home décor, furnishings, furniture, large & small appliances, kitchen products and more. The vibrant closets with top apparel brands are sure to delight fashionistas while the fully stocked kitchen will be every cook’s delight. No home is complete without bespoke décor and the Amazon Festive Home displays just that along with festive-special merchandise. The Home also showcased different kinds of themes and décor including those for Indo-western and tech lifestyle, as well as for a couple, a teenage girl, a young boy as a sample of its varied selection for customers.
The Home intricately exhibited some of the biggest brands across product categories from LG and Bosch washing machines, IFB and Bosch Microwave Ovens, TCL & Compaq TVs, Sony home theatre, Whirlpool Refrigerator to IFB dishwashers and lighting & kitchen appliances by Phillips, smartphones by OnePlus, Xiaomi among others. Products under groceries, bath and cleaning products, beauty and cosmetics, food items were also displayed from popular FMCG brands like HUL, Nestle, P&G, ITC Agro, L’Oreal and more. The Home was decked with the latest collections of leading apparel brands such as Levi’s, Marks & Spencer, Vero Moda, Calvin Klein Performance, Just F, Gap, BIBA. Further enhancing the ethnic selection, the Home revealed the new festive collection from Fab India.
Along with the Festive Home, Amazon.in also launched three new Echo devices that bring together everything customers love about Alexa. The Echo transformed the Amazon Festive Home into a smart home to provide an audio-visual treat with Alexa controlling the lights, TVs, AC, doors and more. All new Echo devices are available for pre-order on. Echo Dot and Echo Plus will start shipping next month while Echo Sub will be available later this year. In addition, Amazon Devices also showcased Alexa controlled IR remote to control your TV with voice. A host of third-party, Alexa-enabled devices including Harman Kardon Allure, Jabra Elite 65T, Motorola Verve and Eufy Genie among others were also showcased in the Home.
Manish Tiwary, Vice President – Category Management, Amazon India, said, “As our customers prepare for the festive season, the Amazon Festive Home is an introduction to the kind of selection we have in store for them from India’s biggest brands. Not only are all the products in the Festive Home from Amazon.in but also supported by us and our partners with innovative financing options, installation and after-sales service. We have worked together with our ecosystem of sellers, partners and brands to ensure that customers experience a bigger and better festive shopping experience. With an exciting and vast selection of programs such as Amazon Pay EMI, No-cost EMI on Debit & Credit cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones and large appliances, instant bank discounts, exciting cashback and lots more, customers can look forward to an exciting festival season.”
Customers opting to go cashless during the Great Indian Festival can avail exciting offers and save more with an instant discount of 10% when they pay with SBI Debit and Credit Cards. Customers can top up their Amazon Pay balance and get INR 300 back.
Amazon.in has developed an entire ecosystem to offer an unparalleled shopping experience to customers. The online marketplace has partnered with hundreds of leading brands, enabled over 380,000 sellers to sell on Amazon.in, expanded fulfilment footprint with more than 50 fulfilment centres in 13 states offering a storage capacity of over 20 million cubic feet.
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