Bangalore, India, October 01, 2014: ALCATEL ONETOUCH and Mozilla today unveiled Fire C 2G smartphone with Firefox OS in the entry level stylish smartphone category. Starting immediately, the organisations will collaborate to identify and bring to market more device options that match the smartphone users’ expectation from ALCATEL ONETOUCH with the flexibility and customisation of Firefox OS. The phone will be available exclusively through, Flipkart, India’s largest e-commerce marketplace exclusively priced at Rs 1,990/- .
On the launch of Fire C, Praveen Valecha, Regional Director, APAC BU India for ALCATEL ONETOUCH, said, “As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an “innovative product selling on Flipkart, India’s largest e-commerce platform.”
Michael Chen, Marketing Director APAC for ALCATEL ONETOUCH, said, “We are pleased to have Mozilla as a strategic partner. With Firefox OS, we’d bring an amazing smartphone experience to more people around the world. We are looking at strengthening our smartphone retail with exclusive partnerships with online and offline retail stores.” .
Speaking on the launch, Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart said, “We are delighted to introduce the new ALCATEL ONETOUCH Fire C on our marketplace. With this new device, we will be expanding our portfolio of affordable smartphones and making it possible for every Indian to own a smartphone just at Rs.1990.”
Li Gong, President of Mozilla said “It is exciting to see the launch of new Firefox OS device – Alcatel Fire C in India. Our partnership with ALCATEL ONETOUCH will provide more users with comprehensive but affordable smartphone experience.”
FIRE C 2G: feature-packed pocket-sized smartphone experience at an affordable price
Offering Firefox OS features at entry-level price; the FIRE C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ Processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the FIRE C 2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A Unique Dynamic UI will be a Big Plus for the Phone.