Alcatel One Touch launches IdolX+ available on Flipkart.com

Alcatel-One-Touch-IdolX+New Delhi, India, May 29, 2014: ALCATEL ONETOUCH today unveiled the IDOL X+ to bring life-like realism to content by perfectly matching design with performance. The phone will be available exclusively through India’s largest e-commerce marketplace, Flipkart.com exclusively priced at Rs. 16,999/- including a Boomband and JBL Headphones.

Building on the global success of the IDOL range, the IDOL X+ combines a 5” Full HD 441ppi display and 13.1 Mpxl 1080p camera with an Octa Core 2 GHz processor, all in an ultra-trim handset that is just 8.1 mm thin. Built with content in mind, the IDOL X+ brings vibrant colours to pictures and videos. It is finely-tuned to unleash the full power of the Octa Core processor for smooth web browsing, immersive gameplay and compelling 3D graphics but is also frugal when it comes to power consumption. The new processor increase battery efficiency in which it reduces 18% in power consumption versus a Quad Core chip when decoding Full HD video. It also includes clever performance tweaks like allocating each web page tab to a different CPU to mean smooth but fast browsing.

Alcatel-One-Touch-IdolX+-BoombandPraveen Valecha, Regional Director, APAC, Alcatel One Touch, said, “Idol X+ is our first e-commerce initiative and we very excited to launch this phone in partnership with Flipkart.com. Flipkart is our primary and exclusive online retail partner and this is our first Exclusive smart phone activity with the online giant.

Despite the power hidden under the hood, the exterior of the IDOL X+ keeps to the slim, sleek styling of the IDOL series. IDOL X+ takes styling and choice to the next level with its unique IML spin effect and the brushed metallic frame.

Michael Adnani, VP – Retail & Head of Brand Relations, Flipkart said “This is the second time we are tying up with a global mobile phone brand to be the exclusive destination for their products in India. We recently witnessed massive success with another brand launch on our platform – and this has reinforced our position as the platform of choice for brands hoping to connect with customers across the length and breadth of India.”

The “0” bezel and borderless, 2.4 mm edge to edge design means that pictures and videos fill the available space. Added to the market-leading more than 170 degree viewing angle offered by the Full HD IPS display, the IDOL X+ is ideal to show off pictures and videos to friends and family. The perfectly designed side speakers produce louder and quality sound, supporting SACD’s 24bit/192KHz playback which is 4 times better than CD.

Albert Wong, Head, APAC, Alcatel One Touch, said “At Alcatel One Touch we have been constantly innovating our products. Idol X+ is a smartphone that will change the way smartphones are being used today. We have included a health Boomband for users who are health conscious. We are looking at strengthening our smartphone retail with exclusive partnerships with online and offline retail stores.”Alcatel-One-Touch-IdolX+-Boomband-JBL-Headphones

IDOL X+ key features include:

• 5” Full HD IPS display
• Octa Core 2 GHz
• 13.1 Mpxl Full HD main camera
• 2 Mpxl 1080p front camera
• Hi-Fi sound
• Full HD video
• 8.1mm thin
• 2500mAh

The smartphone combines health and technology with its exclusive offering of a Boomband and JBL Headphones included in the box.

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