10.or smartphones launch exclusively on Amazon.in

10.or (pronounced Tenor) smartphones announced their debut in India today with the upcoming launch of 10.or E exclusively on Amazon.in.

The 10.or product experience is built from insights curated from hundreds of thousands of customer reviews on Amazon.inmarketplace. This gives customers a phone with features that are meaningful to their usage and needs. 10.or has been manufactured to high reliability and quality standards – passing 962 different tests – to deliver on the experience it promises.  Therefore 10.or is “Defined by you, Created by Us.

The first smartphone, the 10.or E, will be available in two memory variants – the 2GB RAM + 16 GB storage variant priced at INR 7,999, and the 3GB RAM + 32 GB storage variant which is priced at INR 8,999. 10.or E comes with a 5.5” FHD screen, 4000 mAH battery and the Snapdragon 430 octa-core processor. It comes with the latest Android Nougat OS – which provides Google Assistant, will have regular security updates and is upgradeable to Android Oreo. The phones come with dual SIM and a dedicated memory slot that is expandable up to 128GB. It is manufactured by Huaqin Technology and will be exclusively available on Amazon.in.

The 10.or E series will be available in two colours – Aim Gold and Beyond Black. The smartphones will come pre-loaded with Amazon experiences: Shopping, Kindle and Prime Video Apps; a daily Deals widget all tied together by a single-sign-on (SSO) during initial device set-up.

“India is a large market for smartphones, 10.or is a great buy for those looking for great features and reliable performance at an attractive price. We learnt a lot from Amazon’s customer insights. This product has been designed and developed specifically for India. With world-class design, features and functionality, we are confident this product will resonate well with customers in India. We will work towards bringing more innovations to the market soon,” said Jeffrey Liu. Key Account Director. Huaqin Technology

“We are delighted to welcome the 10.or E series smartphone as an exclusive on Amazon.in. This smartphone combines insights from customer feedback with world-class reliability and quality standards. We were happy to provide Huaqin with these insights as they developed this phone especially for the Indian market. We are happy to provide our customers with exclusive access to the smartphone combined with a convenient, trusted shopping experience from Amazon.in.” said Arun Srinivasan, Director Category Management, Smartphones and Consumer Electronics, Amazon India

Register at www.amazon.in/10or to stay posted on the new 10.or E.

Details on 10.or E product specifications:

Bigger on-screen experiences

  • The 10.or E comes with a 5.5” full HD screen that maximizes your viewing experience
  • It comes with Corning Gorilla Glass 3 that makes sure the screen is scratch and impact resistant and a 2.5D curved glass on the screen that softens the edges and lends an elegant look to the phone

Peak Performance

  • The 10.or E’s Snapdragon 430 octa-core processor for parallel processing and improved battery life, combined withQualcomm® Adreno™ 505 GPU for improved graphics performance, ensure that your phone is superfast and you can smoothly switch between multiple apps and games
  • The 10.or E’s 2 GB RAM/ 3 GB RAM  ensures that there is enough space for other apps to run in the background while you focus on the task at hand without any lag

Stays on when you do

  • The 10.or E’s 4000 mAH battery lasts up to two days with regular use to ensure that your phone stays on when you need it most

Capture life

  • The 10.or E’s 13 MP back camera with CMOS sensor and PDAF for quicker focus and clicks makes sure you effortlessly add to your bank of memories
  • The 10.or E’s 5 MP HD front camera gives you clear pictures and video call captures. The option to take multiple selfies with one click ensures you don’t miss that one perfect moment.
  • The 10.or E comes with 12 shooting modes, Beautify Feature and 4 filters, all of which give your photos the perfect enhancement to bring your story to life
  • The 10.or E comes with a front flash and back flash so that your world is always lit up when you’re capturing your moments, in any kind of lighting conditions

Expand memories

  • The 10.or E’s 16 GB/32 GB internal memory is expandable up to 128 GB with a dedicated memory slot, allowing you to store all your favorites

Unlock and explore

  • With a sensitive fingerprint sensor, you can unlock your device and use it in a matter of just 0.2 seconds

Dual 4G VoLTE options

  • The 10.or E comes with dual 4G* SIM card capability with VoLTE support so you can switch based on your preferences


  • The 10.or E comes with Android v7.1.2 Nougat operating system which is upgradable to Android 8.0 Oreo. Your phone will have Google Assistant and get regular security updates
  • It also comes with key Amazon apps pre-loaded: Amazon shopping, Prime Video and Kindle apps and a deals widget with unique access to Amazon deals of the day. All of this tied together with single sign on (SSO) during Out of Box (OOBE) experience

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