We are likely to see a big shift in mobile search. With so much data available, and so many past browsing habits to draw from, we are likely to see highly contextualized search results. Results that use help of third-party apps to not just recommend a particular product, but find it in the customer’s preferred color, size, location, price range and much more.
Also, mobile payments are on the rise around the globe. I expect this trend to take the mobile Internet by storm in the coming quarters. 360° Video is another trend I am bullish on. It will give users complete control over what they want to view and from what angle. Online shopping is likely to get a complete overhaul, giving consumers a real-time perspective about the products they are going to buy. In emerging markets, burgeoning smartphone and mobile Internet usage will fuel rise of regional and localised apps and games.
While we strived to keep up with breakthroughs in 2015, I expect 2016 to bring in seismic shifts.
(The views expressed in this article by the author are his own. Technuter.com doesn’t own any responsibility for it.)
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