Tech predictions 2018 By Mr. Balaji Rajagopalan, Executive Director- Technology, Channels & International Distributor Operations, Xerox India

Xerox-India-Balaji-Rajagopalan2017 was a historic year for Xerox India, with the biggest launch of 29 ConnectKey-enabled printers and multifunction devices. This year we focused on widening our reach in the Tier 2 and 3 cities; rolled out products, solutions and services that will cater to the demands of small, mid to large sized enterprises; strengthened and expanded channel partnerships, intensified our hold on the digital printing industry and made further enhancements to our go-to-market strategy.

Taking a look at the overall printing industry and business, despite the slowdown across the globe, India’s printing industry promises to grow significantly. The digital printing industry especially is seeing significant transformation with new technologies & innovative applications providing cost-effective and customized solutions. Xerox has been at the forefront when it comes digital printing and 2017 further strengthened our hold in this segment with huge acceptance seen for our digital presses across categories. In 2018, with mobile printing, cloud, advanced security features etc. becoming more popular, we will see more such application development gaining importance. Such apps will allow users to control their MFPs remotely and transmit documents to fax, email and cloud hosted services like Google Drive and Dropbox. The launch of ConnectKey enabled printers and multifunction devices was based on similar lines/trends and we hope to see more traction as on-the-go businesses becomes a trend and there is an accelerated movement towards more integrated work flow solutions.

Also, considering that the SMB market in India is given prime focus and is the backbone of our economy, office printing segment has immense scope. We believe that there will be an increased demand for MFPs as companies look for innovative solutions to simplify business processes. Additionally, we must acknowledge the government’s digital initiatives and other reforms like the GST. It is surely a game changer for our economy which aims to bring us at par with the other developed nations. News Service

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