The ongoing trend of affordable smartphones will continue in the coming year as well with expected launch of more mid segment smartphones which will fit the budget and deliver the best in class experience to the customers. The innovative nature of the Smartphone industry has been steadily gaining ground in recent years and in a competitive market, manufacturers look towards providing users with features that give their products the cutting edge. Fast charging, better camera quality, fast data speed/quality and low-cost data connectivity options with introduction of 4G will be major game changers in 2016. At OPPO, we plan to launch 8-10 numbers of handsets in the coming year and are looking at 300% growth with more nation-wide channel partners.
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