Today, a data revolution is underway. Customers are feeling it. Business executives are feeling it. Every employee, whether they work for a Fortune 500 organization or an SMB, wants to use data as their strategic advantage. Informatica calls that revolution ‘Data 3.0’ because it is driving new business models and transforming businesses. Data can be overwhelming since it resides in the cloud, applications, databases and tools, both inside and outside the organization. Companies are desperate to untangle and clean up the complex web of data they have built over many years. Organizations are looking for integrated data management solutions to realize business value and help satisfy the increasing expectations and personalization around customer experience.
Informatica, the world’s No. 1 provider of data management solutions, today showcased at Informatica World 2016 – how ‘Data Powers Business’ and unveiled the data management solutions of the future. Anil Chakravarthy, Informatica’s chief executive officer, told the audience of nearly 3,000 that the future of data is here now. The theme of ‘Data Powers Business’ was echoed at the conference by more than 110 customers and partners in keynotes and breakout sessions.
“Business and IT leaders need more than just best-in-class products right now to gain a competitive advantage and stay one step ahead of the competition,” said Chakravarthy. “They are looking for data solutions to address their business challenges, which include increasing customer loyalty, ensuring security, as well as driving business innovation and transformation in an increasingly competitive global world.”
Data Powers Business
Chakravarthy continued, “Informatica’s proud history and rich tradition of delivering leading data management solutions continues and our approach has always been that ‘Data Powers Business.’ Informatica anticipated the data trends around cloud, security, big data and analytics. Customers are asking for a single solution to address data management and Informatica is the only vendor to provide this holistic approach from architecture, to product, to value proposition, all the way through our roadmap. With Informatica’s combination of scale and innovation, and our unique position as the largest independent player, the ‘Switzerland of Data,’ we look forward to powering the data revolution for our customers.”
Relentless Focus on Innovation
Informatica has invested more than $2 billion, including research and development and acquisitions, to deliver breakthrough innovations in data management. At Informatica World 2016, Informatica will be announcing several new innovations in data management, including the Informatica Marketing Data Lake, Informatica Cloud – Summer 2016 release, the latest Informatica Platform release and beyond.
To complement Informatica’s internal development and accelerate the company’s roadmap, Informatica works with third-party specialists in particular areas. Most recently, Informatica has integrated technology and solutions IP from NetFlow Logic and Linoma Software into the company’s data security and secure data movement offerings within the Informatica Cloud solution. With Linoma Software’s technology offering, Informatica will enhance the company’s iPaaS solution to help meet the increasing demand for strict security policies and compliance requirements around data movement, including PCI DSS, HIPAA, Sarbanes-Oxley and privacy laws. Integrating these capabilities with the Informatica Intelligent Data Platform delivers end-to-end network visibility and actionable operation intelligence for enterprises.
The Informatica Guiding Principles
“Informatica‘s guiding principles of a customer first approach, innovation, laser focus on data management and playing the role of the neutral vendor has elevated the company to a position of being the trusted advisor to business and IT executives. Choice is critical to our customers. They want to have complete control over their data. We have a clear ambition – to be the number one data management company in the world. Informatica is delivering on this vision with the release of the Informatica Intelligent Data Platform to give organizations control of their data and simplify the management of the data that powers their businesses.”
Today, the rise of chief data officers is real. Companies know they need to dedicate time, people and resources toward their most critical business asset – data. Organizations are struggling to achieve maximum business value from all things data, in the cloud, on big data platforms and on-premise. More than 7,000 customers are turning to Informatica for the company’s long and rich history in providing leading innovation to solve business and IT data challenges. Informatica has always put customers first and continues to achieve top marks in customer loyalty, which can be seen by the company’s recognition as the leading vendor in data integration customer satisfaction for 10 consecutive years from TNS.
@ Technuter.com News Service