Digital signage in public transportation is considered the easiest way for transportation companies to reach out to their passengers with minimal disruption to staff members. It also improves their transit experience by mixing advertising with entertaining content such as news and weather forecasts.It can be implemented in different public transportation modes, such as buses, subways, share taxis and all kinds of rail transport.As a result, one can expect transportation to represent a major sector for digital place-based advertising, and it is, ranking No. 3 out of 16 vertical markets in three of the past five quarters, according to the Digital Signage Expo Quarterly Business Barometer.
Benefits of Digital signage in transportation:
-Display of real-time vehicle arrival and departure information
-Emergency alerts and content over-ride for timely notification
-Promote loyalty programs, new services and other messagesInfotainment (news, sports, weather and other entertaining content)
-Revenue creation through advertising and content programs
Digital signage in transportation can enhance the travel experience in the following ways:
-Wayfinding through digital information boards, with up-to-date travel information such as platform or gate changes.
-Centrally managed scheduling assistant that is connected to the signage network to automatically update information, such as flight information systems, metro network systems, bus platforms etc.
-Integrate real time information such as weather, traffic info, special announcements and/or social media.
-Self-service check-in kiosk, to speed up the process of checking in or printing a boarding pass.
-Boost sales by using displays for the use of advertisement at points where travelers are waiting, such as: the train platform, the baggage claim area, the departure hall, in the bus etc.