VuLiv: A platform that organises all of users’ local media (images, audio, and video) at one place and recommends online content aligned with user taste and profile

Only around 400 million of India’s 1.3 billion population is on Internet today, as per the recent industry reports. However not all of these users are necessarily consuming the content online only. There is huge consumption of content that is shared and watched while a user is offline and not connected to the internet. Also, there are multiple apps that channel exclusive content for users, on their own platforms.  But there clearly lacks a platforms that bridges the gap between offline and online content, a platform that helps the users with content on demand, all at one place.

Sensing the need gap that exists today, VuLiv is a new age universal media player that is looking at integrating on-device information and assets to recommend solutions of content for the end user. Content that is delivered in an image rich format and that is easy to understand – helping consumers decide relevant content for their needs. It is a differentiated offering that understands the user and creates user profiles basis offline media and online media searched or played.


It is one of its kind platform that organises all of users’ local media (images, audio, and video) at one place with a convenient swipe to switch UI and recommends online content aligned with user taste and profile.  It also collates multiple genres of entertainment from the most popular publishers. The platform not only sorts but plays all the popular file extensions of videos, music and pictures with features like slide-show, equaliser, gesture controls, folder view, music widget, floating screen for a smoother multitasking experience.

Says, Manoj Gupta, Founder VuLiv, “It is hard to believe, but today so much of offline, on device information exists which has never been utilized by any ecosystem player. We realized that from device makers to OS leaders to even advertising giants, this genre is not being focused at, to recommend solutions of content and commerce. We believe that this on-device un-connected state information can be leveraged to build a better solution recommendations and build bigger reach and relevance. If, Internet experience is about Google and Google is about re-targeting (basis consumer online information) then the on-device experience is about VuLiv, where information available locally on the device, personal information about apps, personal music, video content etc. is utilized to engage users even in the absence of internet (in offline mode).”

VuLiv Performance

VuLiv platform currently serves close to monthly 30 million minutes and on annualized basis 400 million minutes of platform usage & predominately personal videos and music. VuLiv has already seen 100 million Video Views seeing a 4X growth in online viewers and 25X growth in online views. 50 million song plays with 4X growth in online viewers. 25X growth in online views as well.

VuLiv has distribution arrangements in place with a cross-section of OEMs and an ambition to reach the 100 million mark in the next 18 months.

© News Service

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