New Delhi, India, May 15, 2014: Saavn, the world’s largest Indian music streaming service, today announced a deal that brings all of T-Series’s music content to Saavn’s mobile streaming service in India. Over 133,000 tracks from T-Series will now be available for Saavn’s listeners on mobile devices in India.
Chairman and Managing Director of T-Series Bhushan Kumar said, “We are excited to bring the full T-Series catalog to Saavn, the premiere South Asian music service, for mobile streaming in India. Legit music streaming services are making dedicated efforts in fighting piracy by providing a fast, simple, and legal alternative, which we support fully. We are happy to make our music available to a broader Indian audience via Saavn Music for mobile devices.”
T-Series’s extensive catalog and output, long available on Saavn’s website at Saavn.com, includes Bollywood, Hindi, Punjabi, and Bhojpuri music in several genres, including Film, Pop, Devotional, and Instrumental. Along with Sony, Aditya, Tips, Unisys, Yash Raj, Universal, Warner, and EMI, T-Series is one of the major music players in the country to have tied up with Saavn.
Executive Chairman and Co-Founder of Saavn Paramdeep Singh said, “We are proud to present T-Series’s vibrant catalog to our mobile listeners in India, and to expand our partnership with one of India’s premier labels. Listener demand and communication around these songs has been unprecedented, and we are thrilled to be able to answer that call with T-Series, fulfilling our mission of bringing the best music to our users, everywhere.”
Newly-available music on the Saavn Music app for iPhone, Android, and feature phones includes 2 States, Baby Doll, Main Tera Hero, Queen, Yaariyaan, Highway, and Blue Eyes; as well as classics like Aashiqui 2, Yeh Jawaani Hai Deewani, Chennai Express, Jab We Met, and Om Shanti Om; and favorites from artists like Yo Yo Honey Singh, Arijit Singh, Himesh Reshammiya, Adnan Sami, and Sherlyn Chopra. The T-Series announcement is part of Saavn’s aggressive content expansion this year.
Founded in 2007, Saavn has over 11 million monthly users worldwide. Saavn’s comprehensive music catalog includes over 1 million Indic tracks for its streaming search-and-play and radio services (including Hindi, Tamil, Telugu, Punjabi, English, Marathi, Kannada, Malayalam, Bengali, Gujarati, and Bhojpuri content). With the smartest search, the fastest results, and the largest library, Saavn delivers a seamless, on-the-go listening experience to music fans everywhere, across web and mobile. Saavn’s latest industry-leading innovation is ad-free, offline play on Saavn Pro.