New Delhi, India, June 22, 2015: Sony LIV, Multi Screen Media (MSM’s) India’s leading premium digital video entertainment brand serving and streaming content both on mobile& web, now brings you the highest grossing Indian film of all time on 22nd June, 2015 onwards for a week. The viewer has to download the Sony LIV App and view the premiere of Aamir Khan’s latest blockbuster film PK directed by Rajkumar Hirani on the Sony LIV mobile platform and also on the web.
Uday Sodhi – EVP and Head – Digital, MSM Pvt. Ltd. (Sony Entertainment) commented,“Video streaming and digitalization of entertainment content has received positive response from the viewers and it also helps us to reach the relevant audience. With the advent of movie premiere on an established platform like Sony LIV will only enable the cinema lovers to have access of their favorite films at their comfort. For our first movie premiere, we wanted to pick up a movie that is well accepted and popular among people with a strong message and so PK was naturally our first choice. We have plans to showcase more movies and later widen our portfolio with independent movies as well original show sunder our banner.”
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