DTDC brings exciting Digital experiences and television initiatives this Rakshabandhan

Mumbai, India, August 18, 2015: RakshaBandhan is the most momentous occasion of the year which enhances the bond of love between a brother and a sister through a sacred thread of eternity. DTDC, India’s largest express delivery network, understands the significance of this relationship year after year and is all set to offer its customers a wide range of discounts through its unique Offline & Online assortment of products & services. As a first ever move to make this Rakhi season even more special, DTDC has introduced a DIY(Do It Yourself) styled Rakhi App called ‘Rakhi Express’ which is available on the Google Playstore for every Android Smartphone user.

“Rakhi is a symbol of the eternal bond between every brother and sister. This year we have launched the Rakhi Express App- an exclusive product service aimed at providing the best gifting options at a click of a button. At DTDC, we are devoted to providing innovative products & services to ensure that we go the extra mile to make lives of our customers convenient through heightened innovation & advanced technology. Our unique offering through our Online & Offline model will be a game changer this season. Our assurance of being true messengers of this sacred bond of love with care and protection for every Rakhi shipment through operational excellence is DTDC’s brand promise.” says Abhishek Chakraborty, Executive Director, DTDC Express Limited.”

A television advertisement has been specially launched for this Rakshbandhan, which showcases the wide range of discounts that DTDC is offering its customers. Alongwith the television commercial, DTDC has also launched a plethora of vibrant and engaging online activities for the festival.

Prizes worth Rs 1 Lakh are up for grabs on DTDC India & Klikgenie FACEBOOK PAGES. Prizes range from IPad Mini, Bluetooth Speakers, Smartphones to external Hard Disks.

Top 5 winners of every contest stand a chance to win any of these exciting gratifications.

  • Particpants can submit and upload Dubsmash videos based on popular brother sister dialogues from Bollywood movies on the Klikgenie facebook page. The videos will be submitted in a gallery where voting will take place and the top 5 videos will win exciting prizes
  • Siblings can also submit a selfie with their brother using the hash tag #SiblingSelfie on the DTDC India Facebook page.
  • As a part of the #BringBackTheMemories contest on the Klikgenie facebook page, sisters can share a story/incident that has left a lasting impact on the relationship they share with their brother. The top 5 stories will win prizes.
  • Consumers who book Domestic/International Rakhishipments till 29th August, 2015, can participate in the ‘Get Lucky this Rakshabandhan’ contest on the DTDC India Facebook page by clicking on the app and retaining the  AWB & Pouch Number.

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